Patient engagement part 2


Keeping you in the green

Patient engagement part 2


Dr. Marianne Cloeren is the Medical Director for Managed Care Advisors, Inc. ( and a member of the Board of Directors for the American College of Occupational and 

SAN ANSELMO, CA - JANUARY 27:  In this photo i...

SAN ANSELMO, CA – JANUARY 27: In this photo illustration, the LinkedIn logo is displayed on the screen of a laptop computer on January 27, 2011 in San Anselmo, California. Social networking internet site LinkedIn Corp. filed documents with the U.S. regulators for an initial public offering. (Image credit: Getty Images via @daylife)

Environmental Medicine:  She led a discussion in the Independent Practice Associations group on LinkedIn about the Veteran’s Administration Blue Button Initiative:

Department of Veteran Affaird building on H St...

Department of Veteran Affaird building on H Street, NW in Washington, D.C. (Photo credit: Wikipedia)

Clicking The Blue Button leads to a Department of Veteran Affairs page where veterans can access their Personal Health record (PHR):  The VA PHR is renowned for its simplicity and user-friendly dashboard:  It is successful because it keeps the patient informed about their PHR while being easy to use.

Personal Health Record should consume...

Personal Health Record should consume… (Photo credit: juhansonin)

“Patient engagement” has not gotten the attention of the healthcare industry to the degree that other industries focus on their customers.  What should focus providers’ attention is the magnetic lure of money.  New reimbursement models in healthcare are moving from FFS towards patient engagement because long-term healthcare costs can be reduced by improved patient healthcare behaviors.  Modified patient behaviors are dependent on the patient experience in healthcare.

Soon it will be common knowledge that “The Patient is King” in directing the course of their healthcare.

This post was inspired by “Patient Engagement is Blockbuster Drug of the Century”, written by Dave Chase for

Dave’s post, in turn, was inspired by the observations of Leonard Kish, currently the Marketing and Communications Group chair, Co-Producer, of the Collaborative Health consortium.  Mr. Kish contributes to and  Kish has probably saved thousands of lives by writing “THE BLOCKBUSTER DRUG OF THE CENTURY: AN ENGAGED PATIENT”:  This post should be read by every practicing physician.  We tip our hat to Mr. Kish for his keen strategic insight.

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